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Have a question, need clarity, or just want to explore whether agritourism is right for your farm? We’re here to help and happy to hear from you.
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Frequently Asked Questions
Here are the most common questions about the Agritourism Training Academy and how it can support your farm business
Who is the Agritourism Training Academy for?
The Academy is designed for farmers, growers, and rural business owners who want to diversify or strengthen their income through agritourism — whether you’re just exploring the idea or already welcoming visitors and looking to improve your experience, profitability, or clarity.
Do I need to already be running an agritourism business?
No. The training is suitable for both beginners and established operators. If you’re at the idea stage, it will help you decide if agritourism is right for your farm. If you’re already operating, it will help you refine your story, improve visitor experience, and stand out in a competitive market.
Is this course practical, or is it mostly theory?
This training is highly practical. It focuses on real-world examples, clear frameworks, and actionable tools you can apply directly to your farm business. The goal is to help you make confident decisions and take meaningful steps forward, not overwhelm you with theory.
Will this help me make my agritourism business more profitable?
Yes. The Academy focuses on value creation, pricing strategy, visitor experience, and point of difference — all key drivers of profitability. While results depend on implementation, the training is designed to help you move from “price-taker” to “value-maker.”
How is this different from general tourism or small business courses?
Agritourism has unique challenges — from biosecurity and farm flow to storytelling, retail principles, and visitor expectations. This Academy is built specifically for farm-based experiences, combining tourism, retail, and agricultural realities in a way generic business courses don’t.
How is the training delivered, and can I do it at my own pace?
The Agritourism Training Academy is delivered online, allowing you to work through the content at your own pace. It has a mix of videos, text to read through and optional hand outs. Each new module is released a week after the previous one, to allow you to not feel overwhelmed by having everything in one hit and to provide the time to work through each module. This makes it practical for busy farm schedules, seasonal workloads, and family-run operations.
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We acknowledge the Traditional Custodians of Country throughout Australia and recognise their continuing connection to land, waters, and community. We pay our respects to Elders past and present, and extend that respect to all Aboriginal, Torres Strait Islander and indigenous peoples.